The International Hockey Federation (FIH) announced The Steel Authority of India (SAIL) as the presenting sponsor for the Hero Honda FIH World Cup 2010, to be held in New Delhi, India from 28 February-13 March 2010.

FIH President Leandro Negre said, ÔÇ£It is a pleasure for us welcoming The Steel Authority of India to the International Hockey world. This is an inaugural partnership and an event of this magnitude requires strong support in order to deliver a world-class event.ÔÇØ

Mr. S.K. Roongta, Chairman, Steel Authority of India Ltd. said, ÔÇ£At SAIL, we are very pleased to be associated with the Apex event in International Hockey. We believe that like our company, Hockey reaches out to every Indian and we cannot be prouder of this association. Like we say, there is a little bit of SAIL in everyone's life!ÔÇØ

The present Indian hockey team will look to reclaim its past glory in the 12th edition of the tournament, this time on home turf. India will have to face stiff challenge from the 11 other competing teams, vying for hockey's biggest prize.