The new brand and vision for the London 2012 Olympic Games and Paralympic Games were unveiled in London by the Chairman of the London 2012 Organizing Committee, Sebastian Coe, and a team of sporting celebrities and ambassadors. The new brand mark will become the instantly recognizable way of identifying the London 2012 Olympic Games and Paralympic Games in the future.
Commenting on the new London brand, IOC President Jacques Rogge said, ÔÇ£This is a truly innovative brand logo that graphically captures the essence of the London 2012 Olympic Games - namely to inspire young people around the world through sport and the Olympic values.ÔÇØ He continued, ÔÇ£Each edition of the Olympic Games brings its own flavor and touch to what is now well over a century of modern Olympic history; the brand launched today by London 2012 is, I believe, an early indication of the dynamism, modernity and inclusiveness with which London 2012 will leave its Olympic mark.ÔÇØ
The new London 2012 brand is dynamic, modern and flexible and will be instantly recognizable among all age groups and all around the world. It is a brand that will stand out from the crowd, as it looks to inspire the youth of the world and people of all ages from across the globe for the next five years. The new London 2012 brand will undoubtedly help make the 2012 Games stand out in people's memories, not just until the Games, but beyond as well. For more information on the new London 2012 brand, visit the London 2012 website.
Source: IOC / LOCOG
