The official logo of the Hero Honda FIH World Cup 2010, presented by SAIL was launched in New Delhi, India. The logo depicts a hockey player against the backdrop of the Indian national colors.

Anil Dua, EVP Sales & Marketing of Hero Honda, title sponsors of the Hero Honda FIH World Cup 2010 and Narendra Batra, Treasurer of Hockey India were the guests of honor at the function. The entire Indian team, along with coach Jose Brasa were also present on the occasion.

The logo is young, dynamic and fresh, incorporating an image of a player against a backdrop of Indian colors. The lines and movement are suggestions of ÔÇÿwaves' - waves of support of fans and supporters throughout Indian and the World