Lausanne, Switzerland: Following its most thorough and extensive review to date, the website of the International Hockey Federation (FIH) is now available in a greatly modernised version combining more engaging content and a more appealing look and feel. Simultaneously, FIH has taken this opportunity to change the name of its website, moving away from FIH.ch to become FIH.hockey, in better adequation with its global nature.
The website review includes two phases. The key improvements of the first one are related to events, news, videos, data, mobile consumption and a more user-friendly platform:
- A centralized hub for “everything hockey”:
- A strong focus on events
- All international match scores updated LIVE
- Dedicated event sites for all live and upcoming international events (including non-FIH events) with all event-related information and fan-engaging content
- Dedicated event sites for all event archives since 2013 (including non-FIH events) and all event archives for major FIH events and Olympics
- A dedicated section for all latest and archived news (since 2005), with news articles now presented alongside videos, social media posts, etc
- A video section fully integrated with the FIH YouTube channel: all YouTube videos are now available on the website; and in order to ease the navigation, a tagging and playlist creation feature will be added soon
- A series of further improvements will be brought in the near future, such as a substantial increase of data and stats, a redesigned interface for the FIH World Rankings, player and team profiles, etc
- A strong focus on events
- A complete access to hockey data, thanks to the full integration of the FIH Tournament Management System
- A more user-friendly website, fast and responsive
- A more modern and clearer look and feel
- A website optimized for mobile (noting that, currently, mobile accounts for roughly 70% of the overall FIH website consumption)
The second phase of the review will be developed in the coming months and focus on the remaining sections of the website, such as “About FIH” or “Grow Hockey”.
FIH CEO Thierry Weil said: “In addition to the expansion of our social media handles, the growth of the Watch.Hockey app or the launch of an NFT marketplace – just to name a few – the complete review of our website will add on to the ongoing transformation of our digital ecosystem. This will contribute substantially to our mission of better engaging with and serving the global hockey community - the 30 million hockey players and all the fans, in particular.”
In the near future, FIH.Hockey will also serve as a gateway for further engagement tools, including gaming, NFTs and an e-shop.
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