The recently held hockey World Cups generates an enormous TV exposure. The BDO Hockey World Cup Men, played in Monchengladbach, Germany early September, generated a television audience of 645 million viewers worldwide. This is an absolute record for hockey and an increase of 50 percent compared to the Samsung Champions Trophy men.
The Samsung Hockey World Cup Women, which took place in Madrid, Spain, was watched by 380 million television viewers worldwide: an increase of 100 percent compared to the 2006 Rabobank Champions Trophy women.
The German based company IFM International Sportanalysen GmbH recently presented these fantastic figures to the International Hockey Federation FIH.
The key factors of the broadcasting of both World Cups are as follows:
BDO Hockey World Cup Men. Monchengladbach, Germany. 6 ÔÇô 17 September 2006
- 3,512 broadcasts across 77 TV channels worldwide
